Complete product/service description, including the type of innovation represented and the source for the idea.

Product/service offering and a description of benefits that customers will recognize and realize. In short, how does the proposed innovation create value. The material in this assignment covers sections 4-6 listed in the outline, above.

Competitive Analysis

Sixty-seven points for completeness, including identification of specific competitor products or services and specific customer benefits.

Twenty points for correct format (see requirements in assignment description above) and a completed spelling and grammar check.