Devon owns a real estate company. He is aware of a decline in the housing market and realizes the need to encourage the realtors working for him to adapt to this change in the company’s external environment. Devon decides to hold bimonthly meetings with all his employees to discuss their concerns and ideas, thereby showing how highly he values meeting his employees’ needs and creating a family-like atmosphere. In the given scenario, Devon is using the _____.
a. involvement culture
b. consistency culture
c. adaptability culture
d. achievement culture
The management at Joy, a local jewelry store in London, has hired a comparison shopper to visit other local jewelry stores to gain product pricing information. This scenario most likely illustrates the concept of _____.
a. threaded marketing
b. competitive intelligence
c. urban informatics
d. market basket analysis
Which of the following firms has a high-performance culture?
a. Rexot Bron Inc., a start-up firm that neither focuses on achieving business results nor focuses on building a strong cohesive culture
b. Finch & Tyler, a law firm that focuses on meeting its performance goals but pays little attention to cultural values
c. Pinot Inc., a product manufacturing firm that focuses on creating a strong culture but does not tie cultural values to performance goals
d. Gwen Tech, a marketing firm that emphasizes both culture and performance by aligning corporate values with its day-to-day operations
Werkley Inc. is a product manufacturing company. It relies on its suppliers for raw materials, on the labor market for its personnel needs, and on its customers for profits. In the given scenario, the suppliers, the labor market, and the customers make up the _____ of Werkley Inc.
a. general environment
b. internal environment
c. macro environment
d. task environment
The hotel chain Ritz-Carlton uses the phrase “Ladies and gentlemen taking care of ladies and gentlemen” to demonstrate the company’s cultural commitment to take care of both employees and customers. Which of the following is the Ritz-Carlton using to express its corporate culture?
a. The company is expressing a key corporate value with a slogan.
b. The company is using a foreword to demonstrate its values.
c. The company is conveying how valuable its employees are with a blurb.
d. The company is using a monograph to convey its strong values.
Starbucks expanded into the European market with packed stores in Germany and the United Kingdom, but its sales and profits in its French stores were disappointing. Some of the reasons for this were a sluggish economy, more expensive rent, and higher labor costs in France; furthermore, Starbucks did not adapt to the café culture of France. Identify a reason that most likely affected Starbucks’s ability to thrive in France.
a. Starbucks did not factor in the international dimension of its external environment.
b. Starbucks did not use the triple bottom line to measure its performance in France.
c. Starbucks did not look at the technological dimension that would affect the French society.
d. Starbucks did not factor in the homogeneity among its markets across the globe.
