1. Research and then describe “Under Armour Inc.” primary business activities. Include:
  2. A brief historical summary,
  3. A list of competitors,
  4. The company’s position within the industry,
  5. Recent developments within the company/industry,
  6. The key risk factors
  7. The strategic direction of the company
  8. Other items of significance to your corporation.
  9. Include information from a variety of resources. For example:

1. Consult the Form 10-K filed with the SEC.

  1. Review the Annual Report and especially the Letter to Shareholders and the risk factor statement
  2. Explore the corporate website including the investor relations website
  3. Select at least two significant news items from recent business periodicals

C. Submit a written report that is 2-4 pgs long. The report should be well written with introductory and

concluding paragraphs. References must be appropriately cited. Be sure to address all of the points in Section A above, using all of the resources listed in Section B.

Include a complete bibliography.