You are expected to comment on this discussion topic based on your learnings from textbook, PowerPoint slides, and other resources such as articles from google scholar or library. Your comment have to be minimum 150 words. You also must make a comment on at least one other students’ to get the full points for this discussion. Your comment on the other student’s post should be constructive and critical and more than just agreeing with them. Be sure to include strengths as well as recommendations for improvement.
The due date for this discussion activity is November 18th.
Discussion topic:
First, identify a firm that would like consumers to believe something different from what most consumers currently think. Think about different attitude change strategies discussed in the book (e.g., adding beliefs, changing affect, two-sided appeals), then discuss strategies that could be used in an advertising or promotional campaign to bring about this change.
You should consider cost effectiveness and feasibility in your evaluation. For example, it is very difficult to change currently held beliefs. Therefore, if you suggest trying to do this, you must specify how and how realistic you expect this effort to be. Note that if you suggest heavy repetition of an advertising campaign, the firm or organization in question should have the resources to be able to afford this.
write a comment on it for 150 words：
Advertisement is one of the vital elements in the marketing department of any business. It refers to a public announcement which aims at promoting goods or services offered by a particular enterprise. Advertisement affects the decision making of a customer who may include changing the beliefs currently held by the consumers about a specific good or service. Several strategies are used to change consumer behavior and switch to certain products or services. One such approach is changing effect through classical conditioning.
Classical conditioning is learning through stimulus associations and involves pairing a product with a stimulus that is liked by consumers. This method makes consumers establish a relationship between two stimuli. Classical conditioning will ensure that the customers develop a positive attitude towards the products of the company. This positively affects the demand of the product hence increasing the sales in a business enterprise. The strategy emphasizes behavioral learning from the surrounding environment.
