The 2 discussion questions are:

Question 1

Non-Cost Factors.

Choose a non-cost factor for making pricing decisions and explain how this factor impacts the pricing decision.

Question 2

Pricing Decision Approaches.

What are the two long-run pricing decision approaches? What are the differences between the two methods? What type of product might be priced using each method?

The answers don’t have to be very long for each question, just a few paragraphs, no more than ½ page in length per question.