Write a 1,400- to 1,750-word paper in which you explain the importance of
innovation in your selected business’s vision, mission, and values, and
determine your business model for this new division. Include the following:

Propose a new product or service for the new
company division. The division should be customer-focused with an innovative
mission statement. Ensure that you are differentiating your product or service.

Describe how the division addresses customer needs
and achieves competitive advantage.

Create a vision and a business model for this new
division that clearly demonstrates your decision on what you want your business
to become in the future.

Explain how the vision, mission, and value of the
new division align with the company’s mission and vision.

Summarize how the vision, mission, and values guide
the division’s strategic direction.

Define your guiding principles and values for your
division in the context of culture, social responsibility, and ethics.

Formatyour paper consistent with APA guidelines.