Background:
“The Inquiry [Karpin] stated that a poor small business image was part of a larger problem in Australia, the lack of a positive society attitude towards enterprise.” (Peacock, 2004, p157)
Question:
Discuss the image of small business in Australia today and whether this image and society’s attitude towards enterprise has changed (or not) from that encountered in since the time of the inquiry.
Hint:
You will need to define and discuss at least the following (i) small business, (ii) image (and its application to small business) and (iii) what, if anything, is different from the time of the inquiry. It is possible to not understand what is meant by the word image as Karpin has used the word, therefore please ensure you are clear what is meant.
Note: Students should refer to the assessment criteria on the assignment page. The following will be taken into consideration when assessing this assignment topic.
Presentation
Formatting as specified
Essay style. No bullet points. Quality of grammar and spelling.
Relevance and discussion
Examination of all relevant factors
Comprehensive discussion
Balance of argument
Research and referencing
Use of given references
New/additional references used
Currency of references
Your response should take the form of a precise response consisting of a maximum 1,500 words essay and covering the details/facts/issues etc. raised or implied in the question. (A 10% over-run allowance is provided for. Any words above 1,650 will incur a 10% penalty per 50 words or part thereof). You should show evidence of investigating these matters implicit in the question (that is, review the findings of researchers within the area under investigation) and show in your response your understanding of them. Provide a detailed reference list (which is not included in the word count) showing your sources of information. Attach is a file which may help you answer the question but DO NOT COPY. Proper referencing is to be provided and work should be plagiarism free.
